Former Marvel Studios chairman David Maisel has been hired as special adviser to Rovio, the company behind the immensely popular game “Angry Birds” says Variety.
Maisel was instrumental in setting up Marvel Studios and the company’s sale to Disney. His hiring here is seen as a major step into getting not only the proposed “Angry Birds” film adaptation headed into production, but turning the company into a major animated film producer.
Maisel has already begun conversations with screenwriters and directors to tackle the “Angry Birds” feature, and will serve as executive producer on the films. “There has been so much chatter about an ‘Angry Birds’ movie, but it’s now real. The process is starting now” he says.
In the game, players use a slingshot to help a flock of animated birds destroy a group of evil pigs who stole their eggs. Over 250 million downloads of the game have taken place since its launch in late 2009.
The games themselves would also be used to market the film when ready for release.