The Golden Age of TV currently stands at 455 scripted TV shows airing in the U.S. in 2016, up from 389 in 2014. There’s seemingly no end in sight to the glut, but a new survey indicates viewers have become somewhat paralysed by too much choice.
Conducted last month by Hub Entertainment Research, the survey gauged sentiment from 2,214 U.S. consumers between the ages of 16-74 who watch at least five hours of TV per week and have broadband connections.
Asked whether there is so much TV that it’s hard to know where to start, nearly half of respondents either strongly agreed or somewhat agreed. 49% said there are too many shows, up from 42% in the same survey in 2014. It’s also far more than the 19% who disagreed that there were too many shows.
They were also asked whether there are too many shows to choose from, around the right amount of shows or not enough shows to choose from. On that question 35% said there are too many, 53% said there’s about the right amount, and 12% said there’s not enough.
Asked about Netflix alone, that figure changed with 39% saying there are too many shows to choose from, versus 50% saying the right amount of shows. Respondents are also brutal when it comes to new shows with only 12% willing to give a new show a try “even if it looks only slightly interesting” whereas 34% wouldn’t try a new show a go unless they were “pretty confident I’m going to like it”.
In terms of satisfaction, it seems things are going down a bit as 73% responded affirmatively to the question of their total TV time spent watching shows they really like – down from 81% in 2014.