A recent research study suggests people will eat twice as much food while watching a fast-paced action flick than if they were watching a slow-moving talk show.
Researchers with the Cornell University Food and Brand Lab recruited 94 undergraduate students to watch 20 minutes of television in a group setting. Students were all given easy access to generous amounts of snacks while they watched.
One third of the students watched Michael Bay’s 2005 action film “The Island”, one third watched 20 minutes of the same film with no sound on, and the final third watched 20 minutes of the PBS talk show “Charlie Rose.” The results, published in JAMA Internal Medicine this week, made it pretty clear.
The students who watched “The Island” (with sound on) ate 98% more food and consumed 65% more calories than the “Charlie Rose” group. The students who watched “The Island” (with sound off) ate 36% more food and 46% more calories than the “Charlie Rose” group.
The lead author of the paper says they plan a follow-up to “nail down more precisely what the factors behind these effects are” and says: “Right now we have several suspects – pacing is one, but level of engagement is the primary suspect.”
Source: The Los Angeles Times