The deal has gone through with Amazon Prime members now able to have access to Showtime and Starz through Amazon’s new ‘Streaming Partners Program’ initiative.
Much like the option iTunes has afforded for many of its Apple users this year, Prime members can now add subscription programming from partners for an added fee to their Prime video service. Consumers will be able to pick and choose these add-ons on an a la carte basis, and change their lineup month to month.
The deal most notably includes Starz, the first time the premium cable channel will be available to consumers outside of a traditional pay TV bundle – following in the wake of HBO and Showtime who went unattached earlier this year.
Other services now available include Showtime, Shudder, SundanceNow, Acorn, Dramafever, Ring TV Boxing, Lifetime Movie Club, Indieflix and Comedy Central’s Standup+ Service.