Talk about getting your predictions in early.
Despite it being revealed that “The Lone Ranger” was going to lose $150-190 million for Disney yesterday, the studio’s stock price actually went up 1%.
Why is that? It’s apparently all due to J.J. Abrams “Star Wars: Episode VII”. Variety reports that, even though we’re two years out, some fairly specific estimates have been issued regarding the profitability of the new film.
Credit Suisse’s Michael Senno says he expects Disney to generate around $733 million in profits and $1.2 billion in global theatrical receipts. That’s just for this first film on its own.
It’s also expected to make a bundle on consumer products and other tie-in revenue which will lift the stock to a new target price of $74 (it reached $64.66 yesterday).