So far the 2016 summer movie going season has been more defined by its disappointments than anything else. Both “Captain America: Civil War” and “Finding Dory” have been smash hits, and the limited release market has been about the same as usual, but every major studio that’s not Disney and tried to launch a tentpole has not had much success domestically. Even Disney stumbled with its “Alice Through The Looking Glass”.
Eyes are turning towards “Jason Bourne,” “The Secret Life of Pets,” “Ghostbusters,” “Suicide Squad” and “Star Trek Beyond” to hopefully kicks things back into gear, and it looks like the latter might just do that. The first tracking figures are in for “Star Trek Beyond” and according to Deadline it’s on track for an opening between $48-60 million on July 22nd.
That will be far from a record, and the weakest opening of the rebooted franchise which had $75.2 million and $70.2 million openings for the two previous entries respectively, but it would be a good start in a Summer of soft openings and these numbers could well spike before the film’s release should good reviews and a strong TV campaign help it along.
Other films opening this month include “Ghostbusters” which is heading for a $40-50 million opening, and “The Secret Life of Pets” which is on track for an $80 million opening. The first figures for the return of Jason Bourne will be revealed next week.
Also today, check out the first released clip from ‘Beyond’: