“Spider-Verse” Trailer Was A Big Success

The first full trailer for the animated “Spider-Man: Into The Spider-Verse” film has clocked up 44 million views since it was released on Tuesday making it one of the studio’s most viral videos in its first 24-hours.

The film had a ‘viral rate’ of 32:1. That’s ahead of the teaser trailer’s 11:3, and “LEGO Batman” with 11:4. The trailer generated 164K social conversations and 26 million views across all social platforms.

Bob Persichetti, Peter Ramsey and Rodney Rothman helm the story set in an alternative universe where Brooklyn teen Miles Morales along with many others in a shared multi-universe can wear the web-slinger’s mask.

The movie opens December 14th.

Source: Deadline