Sony’s animated feature “Spider-Man: Into the Spider-Verse” is headed for an opening either just above or just below $30 million in early tracking figures ahead of its December 14th-16th weekend launch.
The story centers on thirteen-year-old Brooklynite Miles Morales becoming one of many Spider-Men, is rated PG-13 and marketed toward families, with the hope that the superhero saga will have a long life during the holiday season.
Tracking has revealed ‘total awareness’ for the film, which cost $90 million to produce, comes in at 81% and ‘definite interest’ at 46%. Phil Lord and Christopher Miller are producing the feature which Bob Persichetti, Peter Ramsey, and Rodney Rothman directed.
It’s going to fare far better than the other openers that weekend with Clint Eastwood’s “The Mule” on track for $15 million, and the Peter Jackson-produced steampunk feature “Mortal Engines” coming in between $12-18 million.