Two key shots from the “Spider-Man: Homecoming” trailers, including the key one used in almost all of the marketing from the film, have not made it into the final cut.
In fact director Jon Watts tells ScreenCrush that the big shot of Iron Man and Spider-Man suited up and flying through Queens, along with a shot of Michael Keaton’s Vulture descending from above into a hotel atrium, weren’t ever meant to be in the film:
“I think what happened was in the very first trailer they wanted a shot of Spider-Man and Iron Man flying together, and they were going to use something from the Staten Island Ferry [scene], but it just didn’t look that great, the background plate, because the Staten Island terminal is a very simple building. It almost looks like an unrendered 3D object.
So I think I was like ‘Let’s just put them in Queens. Let’s use that as a backdrop.’ Because we couldn’t just create a whole new shot, so let’s just use one of these shots of the subway; put them in there… I feel a little weird that there’s a shot in the trailer that’s not in the movie at all, but it’s a cool shot. It’s funny, I forgot that we did that.”
Watts also says the Vulture drop down shot was one also derived by the film’s marketing department:
“The hotel atrium shot was originally created for Comic-Con, for like a sizzle reel before we had really shot anything; we had shot like two weeks of footage or something. That was never meant to be in the movie. But I did use that angle for Vulture’s reveal at the beginning of the movie; Vulture’s hovering, swooping towards the camera like that. I used that shot, it’s just no longer in an Atlanta hotel atrium.”
Footage used in trailers and previews are not uncommonly edited out of the final film, but shots created specifically for the marketing and used in trailers alongside actual footage from the film is still rare.
Trailers for last year’s “Rogue One: A Star Wars Story” famous included shots of scenes edited out, and ended on a money shot of Jyn Erso turning around that was created specifically for the marketing and never meant to be used in the film.
“Spider-Man Homecoming” opens this Friday. The film is reportedly looking like it could gross anywhere from $85 million to $110 million during its opening weekend according to industry tracking figures. The studio itself is hedging its bets lower with an estimate of around $80 million.