Tracking figures have proven not to be the most reliable of portents lately. Yet these numbers, which show audience awareness for films coming out, generally hold up on average.
Now, Deadline Hollywood Daily reports that one month out, “Spider-Man 3” is tracking “with over 90% awareness and over 20% first choice”. This seems set for the film to easily nab at least a $100 million opening weekend.
At present “Pirates of the Caribbean: Dead Man’s Chest” holds the three-day opening weekend record with $135 million, whilst the first “Spider-Man” comes in second with $114 million. “Spider-Man 2” earned $88 million in its first weekend, but opened on a Wednesday which undermined that Friday-Sunday tally.
Of course, in order to nab this big opening it is costing the studio a lot of money – the result being the most expensive single film of all time. At present the film is said to have an official $250 million budget.
That amount overtakes that of last year’s duelling superhero flicks “Superman Returns and “X-Men: The Last Stand” which cost just over $200 million each.
However, unofficial estimates put “Spider-Man 3” as the first film to ever cross the $300 million mark.