Ubisoft and Sony Pictures Entertainment are partnering to develop a feature film based on the popular “Rabbids” franchise.
Starting out as the loveable villains in the popular “Rayman” video games, the hyper rabbit characters have since become a force in their own right with comics, collectibles, merchandise, mobile games, television and more. The TV series “Rabbids Invasion” draws an average of two million viewers an episode.
The film project will be overseen by Ubisoft Motion Pictures and the group will actively participate in the film’s production. In a statement, executive director Jean-Julien Baronnet says:
“Sony Pictures has tremendous experience developing hybrid live-action-and-animated blockbusters for audiences around the world, which makes them a natural fit for what we want to achieve with a Rabbids film. This deal deepens our partnership with Sony Pictures and highlights our holistic approach to bringing Ubisoft’s brands to new audiences while still maintaining the brands’ creative integrity.”
Hannah Minghella, president of production for Columbia Pictures, says:
“There is an infectious quality to the Rabbids. Their simple joy and absurd, anarchic behavior inadvertently causes you to look at the world afresh. There’s no end to the comedy and chaos they will cause when they invade our theaters.”