Sony To Unleash Rogen’s “Apocalypse”

Sony Pictures is in negotiations to finance and distribute the end-of-the-world comedy “The Apocalypse” from Point Grey and Mandate says Heat Vision.

The story is inspired by the short “Jay and Seth vs. The Apocalypse” featuring Seth Rogen and Jay Baruchel playing themselves holed up in an apartment as they dealt with the end of the world.

The $30-40 million feature version expands the scope and now has the pair along with James Franco, Jonah Hill, Danny McBride and Craig Robinson all stuck in Franco’s apartment in Los Angeles facing an apocalypse. Various star cameos are also no doubt in the works.

Rogen and longtime writing partner Evan Goldberg penned the script and will both produce and direct.