Smith’s Porno Teaser Taken Offline

Kevin Smith’s unrated internet teaser trailer for his upcoming comedy “Zack and Miri Make a Porno” has been taken down under orders from the MPAA.

On his last few films, Smith has been releasing ‘Internet-only trailers’ for his upcoming productions to keep fans happy and help build buzz long before the theatrical trailer hits cinemas.

Until now it hasn’t been problem, and yet all of a sudden it has become one as the organization aims to expand its scope to include online movie materials. Smith says on News Askew that:

“The MPAA called and said we had to take it down. Weinstein Co., like most studios, is a signatory of the MPAA,” explains Smith. “As such, there are protocols involving trailers that we failed to follow. As with features, all trailers get rated get rated by the MPAA. The majority of them are for general audiences (Green Band trailers), but trailers packed with adult content (like our teaser) earns you what’s called a Red Band trailer.

Well, we didn’t go through this process – simply because, we felt, that since the teaser didn’t contain any footage from the actual flick, it wasn’t technically a trailer. Boy, was I wrong. Turns out all promotional material for any film financed/distributed by a signatory of the MPAA has to be signed-off on by the MPAA – including internet-only materials. I never realized this, as it’d never been a problem in the past… nobody ever raised a red flag before (not even on the last flick, for which we also put up two ‘net-only teasers in advance of the rated trailer). But I guess since the teaser was so, shall we say, racy… a rating was in order.”

Smith has since submitted the teaser to the MPAA for a rating and, if approved, will post it back online.