About two months ago, it was looking like Disney’s live-action remake of “Aladdin” was going to be a fizzer.
An underwhelming teaser and a very bad TV spot premiere showcased a first look at the unfinished effects version of Will Smith’s blue genie and dropped like a bomb. Memes rose up fast with the online world seemingly declaring in one voice how much this was going to suck.
Then, interestingly, the tide turned. A full trailer was released and won over quite a few fans, Disney opened the expected to be superior “Dumbo” which ended up being slammed by critics and ignored by audiences and sent anticipation for “Aladdin” higher.
During the whole hate pile-on for “Aladdin,” no-one actually got a reaction from those involved about it. Recently though, Empire managed to ask both actor Will Smith and director Guy Ritchie about it with both taking it in stride and not minding all the free attention it brought the film:
Smith: “It was very funny. There was a Sonic The Hedgehog / Genie frog. Everything is under such critical scrutiny. I came up in an era where there was no internet. It’s a new thing that I’m trying to get a handle on.”
Ritchie: “It [the full trailer] even came with apologies from the cynics who were so adamant initially. I’ve never seen apologies in that world. I thought, ‘Oh well, great, we’re back to where I’d hoped we’d be.'”
How the film will fair with critics and audiences, we’ll find out on May 24th when “Aladdin” hits cinemas.