Showtime’s Stand-Alone Service Now Live

Following in the wake of HBO Now in April, the second of the three major U.S. premium cable networks – Showtime – has followed suit.

The CBS-owned premium network has premiered its cable and satellite subscription-free stand-alone service on Apple TV, Roku and Sony PlayStation Vue for $10.99 per month. Those who already have Hulu Plus subscriptions though can add the $2 cheaper option of adding Showtime as part of that service for a further $8.99 per month.

The service has gone online ahead of the premieres of the new seasons of “Ray Donovan” and “Masters Of Sex” which kick off on Sunday. Showtime is likely hoping that the new service will push the network’s number of subscribers – 22.8 million as of March this year – back up and past rival Starz which has 23.3 million. Both sit behind HBO though with 31.4 million.

Online subscribers can access on demand every season of the channel’s original series, and additional programming including movies, documentaries and sports. This includes every episode to have ever aired from “Penny Dreadful,” “Homeland,” “Masters of Sex,” “Ray Donovan,” “The Affair,” “Dexter,” “Shameless,” “The Borgias,” “Californication,” “Episodes,” “House of Lies,” “Nurse Jackie,” “The Tudors,” “Weeds,” “Queer as Folk,” “Happyish,” “The United States of Tara,” “The L Word,” “This American Life,” “Penn & Teller: Bulls–t” and “Secret Diary of a Call Girl” amongst numerous others.

Earlier this year Starz, home of such shows as “Outlander” and”Black Sails,” said they had no plans to offer a similar stand-alone service.