Cast: Ginnifer Goodwin, Jennifer Morrison, Lana Parrilla, Josh Dallas, Raphael Sbarge, Jamie Dornan, Jared S. Gilmore, Robert Carlyle, Eion Bailey, Meghan Ory, Emilie de Ravin
- Airs: 8pm Sundays
- Air Dates: October 2011 - Still Running...
The series takes place in the fictional seaside town of Storybrooke, Maine, in which the residents are actually characters from various fairy tales that were transported to the 'real world' town by a powerful curse.
Its only hope lies with a bail bondswoman, Emma Swan, who was transported from the fairy tale world before she could be cursed. As such, she is the only person who can break the curse and restore the characters' lost memories, aided by her son, Henry, who has a book of fairy tales that holds the key to ending the curse.
Each episode focuses on a character back story. One segment details their life in the fairy tale world that, when serialized, adds a piece to the puzzle about the characters and their connection to the events that preceded the curse and its consequences. The other, set in the present day, follows a similar pattern with a different outcome but also offers similar insights.