“Shazam” Opens To Strong Preview Numbers

Shazam Opens To Strong Preview Numbers

Warner Bros. Pictures’ DC Comics adaptation “Shazam!” earned $5.9 million from Thursday night previews in North America, topping “Pet Sematary” which made $2.3 million in its previews last night.

“Shazam!” is expected to score a $45-50 million domestic haul this weekend and is coming off strong reviews praising it for its light fun tone, family friendliness and lack of self-importance like much of its comic brethren. The film’s family-friendly tone is expected to make good use of the vacuum left by the absence of interest in “Dumbo”.

As an added bonus, “Shazam” cost $80 million to make – only half of what it required to make “Aquaman” and “Wonder Woman” so doesn’t need to make as much. The film already made $3.3 million at advanced screenings two weeks ago.

In addition, the film made $16.4 million on its first day in China, along with a further $15.7 million from other global markets in its first two days with the overall overseas opening weekend haul expected to be around $100-120 million.

Source: Variety