Serena Delayed As No-One Wanted It?

Following the success of “Silver Linings Playbook,” “American Hustle,” “The Hangover” and “The Hunger Games,” you’d think that any film starring Jennifer Lawrence and Bradley Cooper would become a ‘must have’ project for any distributor.

Throw in an award winning director like Susanne Bier (“In a Better World,” “After the Wedding”) and you can understand why interest would be high. Yet, no-one has been biting despite several screenings of several different cuts. Today, it was Magnolia Pictures that finally picked up the U.S. rights to the period drama without much fanfare says THR.

In fact, the trade goes so far as to say that Magnolia became a “default distributor” as no others wanted to take it and Magnolia’s sister company 2929 Productions financed it. Magnolia is also skipping the awards season altogether and opting for an early 2015 release.

A buyer tells the trade “The film was so edited, it made no sense,” while another labelled the performances “uneven, particularly Lawrence’s [descent into madness].” Will audiences be as critical? We’ll find out in a few weeks when the movie has its first public screening at the London Film Festival on October 13th ahead of a release in international markets.