Secret Life of Pets Opens Above Expectations

UPDATE: “The Secret Life of Pets” did even better than expected, the three-day estimate has now been revised upwards to $103.2 million.

ORIGINAL: “Minions” creators Illumination Entertainment have the magic touch one again with their new original animated comedy “The Secret Life of Pets” beating expectations at the weekend box-office.

The film earned $38.7 million on Friday is currently on track for an opening of around $98 million, making it the third biggest opening of the Summer behind only “Captain America: Civil War” with $179 million and “Finding Dory” with $135 million. On top of that reviews amongst critics have been fairly good, but its CinemaScore with audiences has been strong with an A- and an A+ for under 18s.

The news is good for cinema exhibitors who’ve been unsettled by the number of large bombs in the domestic marketplace this Summer. At this time last year there had been only two – “Tomorrowland” and “Terminator: Genisys”. This year there has been eight – “Alice Through the Looking Glass,” “Neighbors 2: Sorority Rising,” “Warcraft,” “Teenage Mutant Ninja Turtles 2,” “Independence Day Resurgence,” “Now You See Me 2,” “The BFG,” and “The Legend of Tarzan”.

Overseas revenue has mitigated some of the damage, but hardly all. Even so, this Summer is also backloaded with the quadruple punch of “Ghostbusters,” “Star Trek Beyond,” “Jason Bourne” and “Suicide Squad” all set to hit over the next four weeks.

Source: Box-Office Mojo