Fox Searchlight and DeVon Franklin are set to produce “Flamin’ Hot,” a biopic about businessman Richard Montanez who rose from humble beginnings to create a food phenomenon in the form of Flamin’ Hot Cheetos.
The story follows Montanez, the son of an immigrant, who grew up as a migrant farm worker picking grapes in the fields of Southern California before becoming a janitor at Frito-Lay.
He came up with the idea to create Flamin’ Hot Cheetos, transforming the Frito-Lay brand into a pop culture phenomenon and disrupting the entire food industry in the process.
Samuel Rodriguez will executive produce. Lewis Colick will pen the script from the initial pitch, which he and Franklin developed with Montanez.