Screen Gems has reportedly won an intense bidding war to acquire the film rights to the wildly popular Ubisoft video game series “Just Dance” and will develop a film based on the franchise.
First released in 2009, the series has become the best selling music video game of all time with 120 million players worldwide in all age ranges. Though not an exclusive, it is incredibly popular on Sony’s PlayStation platform which makes the Screen Gems deal make sense.
Ubisoft Film and Television and Olive Bridge Entertainment will develop the project which Jason Altman, Margaret Boykin, Jodi Hildebrand and Will Gluck will produce. Gluck (“Easy A,” “Peter Rabbit”) may direct the project which apparently already has a script set.