School On Top, Porno Takes Two

Halloween turned the Friday box-office into a dead zone, but the films bounced back on the weekend and last week’s big opener “High School Musical 3: Senior Year” easily took the top again in its sophomore session.

The Disney franchise effort took in $15 million, down a significant 64.2% from its debut – most likely due to the admittedly fickle tween market that makes up its core. Nevertheless the film stands at a $61 million 10-day total which looks very rosy in anyone’s books, though the drop off means that further records won’t be broken.

Last week’s second place getter “Saw V” also fell a similarly steep 66.4% with $10 million and third place this weekend – about on parity with the last sequel which means it’ll probably end up with around a $60 million total.

Two newcomers this week – Kevin Smith comedy “Zack and Miri Make a Porno” which opened in second place with $10.7 million, and Chace Crawford supernatural thriller “The Haunting of Molly Hartley” with $6 million. ‘Zack’ scored mixed/slightly positive reviews (66% & 6.2/10 on Rotten Tomatoes, 56% & 6.4/10 on Metacritic), ‘Hartley’ landed scathing reviews (0% & 2.5/10 on RT, 32/100 & 4.5/10 on Meta). Both performed around expectations.

Clint Eastwood’s Angelina Jolie-led kidnap thriller “Changeling” fared well on its expansion, opening in third place with $9.4 million and the best per screen average of the Top Ten – $5,085.

None of the new limited releases made any real impact, short of Jesse Metcalfe cross-cultural rom-com “The Other End of the Line” which utterly bombed – taking in a mere $626 per screen average across 91 screens. Comedy doco “My Name is Bruce” however went gangbusters with its sole screen in New York scoring a $18,800 average.