Samsung Spends Big For OLED Switch

Samsung Spends Big For Oled Switch

Following reports in August that Samsung is set to pursue development of OLED televisions, The Korea Herald this week reports that the company’s Samsung Display unit has committed a massive $10.9 billion towards the manufacture of Quantum Dot OLED (QD-OLED) panels.

It was initially thought that Samsung was leaning towards developing Micro-LED TV panels into consumer products, a technology that has all the picture advantages of OLED whilst negating its few drawbacks in regards to peak brightness, potential burn in and lifespan.

However that technology remains highly expensive and is reportedly many years off from being in practical use at the consumer level despite prototypes at trade shows like CES suggesting the possibility of a near future launch.

The first manufacturing line for the QD-OLED displays will be in Asan City, with a capacity of 30,000 sheets a month and operation will begin in 2021 with displays of ’65 inches or larger’. The transition from LCD to QD-OLED manufacture is expected to take four years so don’t expect Samsung OLEDs to appear overnight.

Lee Dong-hoon, CEO of Samsung Display, says: “QDs, semiconductor particles that enable natural and precise color expression, is the new vision of the firm’s large-sized display business”. It’s reportedly expected QD-OLED TVs will become the brand’s more premium TV range with the current top of the line QLEDs pushed to mid-range and budget offerings.

With Samsung’s profit margins being squeezed in the LCD market, Samsung is now finding itself having to adopt a technology its main rivals LG, Sony and Panasonic have been using in TVs for years now in order to try and maintain its global lead as LCD demand dwindles and OLED demand rises.

Samsung uses OLED extensively in its phones and handhelds, but previously opted out of developing OLED for TVs. They’ve also been waging a calculated marketing campaign against the technology by targeting the extremely slim possibility of burn-in such as with this video for a ‘TV Burn-In Checker’ which they released yesterday.

Source: FlatPanelsHD