Could the Big Green Meanie become the Big Green Activist?
Actor Mark Ruffalo’s interpretation of the Bruce Banner/Hulk character in “Marvel’s The Avengers” scored wide acclaim, more than a few critics suggesting he stole the film.
While Marvel has been reluctant to discuss the possibility of a standalone Hulk film with Ruffalo’s character, the actor hopes that if it does happen he will be able to use it to spread an “eco-friendly message.”
Speaking at the Sundance Film Festival to promote his new doco “Infinitely Polar Bear,” he tells Total Film that he hopes to use his star power to promote environmentalism:
“As artists we have an ability to reach a lot of people in a deep way, and we have a responsibility. What we have to do as storytellers is to take science and make it relatable. I think we have to tell the story of the positive and what we’re going to try to do. Give them alternatives but don’t make it a polemic.
As a culture, when we latch onto a fad, we’re actually working something out in the creative subconscious. The fact that all these doomsday and end-of-times movies are coming out is because we’re actually working that out in the culture.
I’m in The Avengers, but if you took my screen time it would come to about ten minutes, along with the twelve other people I’m sharing the screen with, so my input’s kind of limited on that. But if we get to a standalone Hulk movie, I’ll have a much better chance to do that. I’m just learning now how to find my voice and bring it into the studio world.”