A new report at Wired indicates that Roku is about to offer a major upgrade of their app, one that will allow it to go beyond merely controlling the media player and becoming able to stream all the content available on the Roku Channel itself.
First launched in late 2017, the Roku Channel offers more than 10,000 movies and TV shows to stream on-demand albeit ad-supported. It has already ended up driving most of the revenue for the company, more so than its set top box units which it has been selling for a decade.
With the app modification, it means you will no longer need a Roku device to access the Roku Channel. Additionally, Roku plans to offer subscription services to other premium channels through its service in coming weeks – similar to what iTunes and Amazon Prime Video have done for years.
Roku has been the leader in standalone media players for years within the United States – commanding around 30% of the market. However, it hasn’t grown that share much with the Apple TV and more aggressively the Amazon Fire TV making major inroads.