Starting today, Roku device users will be able to add the Apple TV app for free to their system as two of the largest rivals in the media player space have come to an agreement for the very first time.
Roku users can use the Apple TV app to discover and watch movies and TV shows, buy or rent more than 100,000 movies and TV shows from the iTunes Store, get personalized recommendations, access their iTunes video library and previous iTunes video purchases, and subscribe directly to TV channels like HBO and Showtime using their Apple ID.
The addition of the app also gives most Roku users access to the forthcoming Apple TV Plus streaming service, which launches worldwide November 1st – though the app will not be supported by some of the oldest Roku models still in use.
The deal comes as Apple is embracing third-party software and hardware platforms more ahead of its streaming service launch, and follows on from Apple Music’s main rivals Spotify and Amazon Music finally getting apps for use on the Apple TV set top box in the past week or so.
Earlier this year, Apple also closed a deal with Samsung to bring the Apple TV app to 2018 and 2019 smart TV models.