Brett Ratner’s RatPac Entertainment has optioned the life rights to Playboy magazine founder Hugh Hefner with Ratner spearheading development of a feature film.
Ratpac and Playboy/Alta Loma Entertainment will team for the project which Ratner and John Cheng will produce. A writer is expected to be set shortly.
The film aims to explore Hefner’s metamorphosis from a dreamer raised in a conservative Methodist household, to an icon of the sexual revolution following the publishing his first issue in 1953.
He became an influential voice in the turbulent 1960s, confronting taboos from sex to race relations, along with publishing groundbreaking journalism and battling government censors and the Religious Right.
The project follows on from Amazon’s upcoming ten-part documentary “American Playboy: The Hugh Hefner Story” about Hefner’s life – one made with the participation of the Playboy founder. Ratner previously tried to do a Hefner biopic a while back but that version didn’t get off the ground.