Though it’s essentially just the final shot of the film’s widely released, all audience approved theatrical teaser trailer, a racy new banner for Sam Taylor-Johnson’s “Fifty Shades of Grey” film adaptation has been banned at a cinema in Hertfordshire in the United Kingdom.
WHTimes reports that to promote that tickets for the film are now on sale, the Welwyn Garden City cinema posted a large banner featuring said final shot – a seemingly-naked Dakota Johnson blindfolded and restrained on a red leather bed physically reacting to… something.
As the shot in the trailer is approved for all audiences, it’s all suggestion – there’s no actual sign of restraint (her wrists are out of the frame), and it’s shot entirely from the shoulders up. Public outcry however over the “risque material” has led to the poster’s removal. The billboard had been up for a week, was replaced with one advertising “The Hobbit: Battle of the Five Armies”.
With the major marketing push for the film still yet to come, it brings up the interesting question of how difficult it will be to market a film about explicit sexuality without incorporating any of it really into the film’s ad campaign. The big screen adaptation of E.L. James’ much talked about bestseller hits cinemas on Valentine’s Day.