Now this is how you do clever movie viral marketing. One of the most anticipated video games of the season, “Portal 2”, has a neat little inclusion amongst its extras – an interactive trailer for “Super 8”.
This isn’t the usual ‘interactive’ nonsense as in a regular trailer with pop-ups or clickable featurettes. Rather it takes the first teaser trailer for the film and essentially turns it into a ‘game level’ with you being in the P.O.V. of someone onboard the train before, during and after the crash. Check it out below: