Phoenix Lands $44.2M Opening Day

“Harry Potter and the Order of the Phoenix” set a new industry record for a Wednesday opening with $44.2 million (previous record was $40.4 million in 2004). This gross includes the film’s $12 million take from midnight shows, also an industry record.

The film also stormed the international box office, taking in an estimated $29.2 million for Wednesday from 29 countries. The film garnered the biggest industry opening day in both Holland and Belgium, and the second-highest opening in France, Italy and Brazil.

Additionally it had the biggest opening for the “Harry Potter” franchise in 22 countries, including France, Italy, Spain, Holland, Belgium, Australia, Korea and Brazil. The international figure does not include the U.K. and Mexico, both of which opened the film today, and Japan, which goes into sneaks on Saturday.

On the IMAX front it also shattered industry records, becoming the biggest IMAX opening with $1.9 million on 90 North American screens, which includes a record-breaking midnight show of $450,000. The film will open on 126 IMAX screens worldwide – 91 of those in the US, with many featuring the final scenes of the film in IMAX 3D – more than any previous release.