A new Hollywood Reporter/Morning Consult poll finds that a combined $21 is the sweet spot that households are willing to pay per month for multiple streaming services.
Taken from a national sample of 2,200 adults, the poll finds the acceptable range consumers would like to pay for all their streaming offerings is said to be between $17-27, though many Americans currently pay for three services at a collective $37 per month at present.
Netflix, Hulu, Amazon Prime Video, CBS All Access, HBO Now, Showtime and Starz are all currently in the marketplace and will soon be joined by HBO Max (effectively replacing HBO Now), Disney+, Apple TV+ and NBCUniversal’s still unnamed service. That’s not including some of the more boutique services out there as well including Criterion Channel, Shudder, MUBI, Crunchyroll, BritBox, Fandor and more.
Both Netflix and Disney+ are expected to be the biggest players going forward, the former thanks to being first on the market and establishing a major foothold while the latter is coming in cheaper than practically everybody else at just $7 a month.
Even so, the poll found 26% have heard nothing at all about Disney+, 35% have heard nothing about Apple TV+, 40% about HBO MAX, and 46% about NBCUniversal’s service.
Consumers reportedly remain willing to pay much more for their cable TV package than for streaming with over 90% of U.S. cable subscribers paying more than $50 per month for their service. Even so, cord-cutting is on the rise with another 4.56 million domestic households expected to cut their cable or satellite cords in 2019 alone.