Despite the “G.I. Joe” film not being out yet, Paramount Pictures is moving forward with another film based on Mattel action figures – this time “Max Steel” reports Variety.
The toy property revolves around a 19-year-old extreme sports junkie recruited by a secret agency after an accident infects his body with nanobots, making him superhuman.
The toy was introduced in 1999 and became both an animated series from 2000-2002, and thie biggest selling Mattel figure in Latin America. The plan with the film is to help ‘relaunch’ the toy line.
Mattel and Joe Roth are seeking a screenwriter and director, who will work closely with the toymaker to develop the film’s characters and storyline to match the company’s plans for the franchise.