Gwyneth Paltrow, will.i.am and digital entrepreneur Gary Vaynerchuk have all signed on for Apple’s first foray into programming – the unscripted series “Planet of the Apps”.
A casting call is currently underway for the show which delves into the world of apps and the developers who create them. Those interested in applying can visit the series website where online applications are being accepted through Friday, August 26th.
Propagate and Apple will co-produce the series in which all three will serve as mentors and advisors to the app developers selected for the series with Paltrow and will.i.am. also set to executive produce. Craig Armstrong, Rick Ringbakk and Charles Watcher will serve as showrunners.