Whenever a major tentpole film dominates the box-office for several weeks, it’s usually an unexpected and over performing smaller film aiming at a very different market that knocks the weakening giant off its perch.
It happened again this weekend as the Idris Elba and Taraji P. Henson-led, black female audience-targeted thriller “No Good Deed” kicked Marvel’s “Guardians of the Galaxy” out of the top slot. ‘Deed’, costing just $13 million to make, nearly doubled its production budget with a $24.5 million haul over three days.
Family film “Dolphin Tale 2” came in second with $16.6 million, behind the $19.2 million opening of the original back in 2011 though that film had a 3D bump. The news wasn’t all bad for ‘Guardians’ either as it became the first film of 2014 to cross the $300 million mark at the domestic box-office. It came in third with $8 million, and worldwide it also passed the $600 million mark this weekend.
The other newcomer this week was the Tom Hardy and James Gandolfini-led dramatic thriller “The Drop”. Despite playing on just 800 screens, the final film of the late “The Sopranos” actor made a solid $4.2 million and came in sixth. It will open wider next weekend.
In limited release, there were strong starts for “The Skeleton Twins” and “The Disappearance of Eleanor Rigby” with per screen averages of $27,400 and $19,300 respectively. “My Old Lady” ($12,182) and “The Green Prince” ($9,500) also fared well, but “Take Me To The River” ($2,108) and “Atlas Shrugged Part III: Who Is John Galt?” ($1,467) fizzled.