Nike Announces Self-Lacing Sneakers

Inspired by the self-lacing Nike Mags sneakers worn by Michael J. Fox in “Back to the Future II,” Nike has used ‘Back to the Future day’ today to announce that the film’s self-lacing Nike Mag shoes will become a reality in Spring 2016.

There’s a catch – the limited supply of sneakers will only be available as part of a series of charity auctions with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. Below is some video of Fox himself trying on the very first pair, and a handwritten letter that Nike designer Tinker Hatfield sent to the actor.

Nike previously released a non-self-lacing version of the shoes back in 2011 with 1500 pairs raising $5.6 million for the Michael J. Fox Foundation.

They aren’t the only “Back to the Future” sneakers going on sale though. Nike has also announced the release of the NikeLab Bruin Leather, an upgraded version of the shoes Marty McFly wears in 1985 in the film. The Bruin Leather will be available at NikeLab destinations worldwide

Source: Nike