Warner Bros. Pictures and Alcon Entertainment are developing a "Marvin the Martian" feature reports Variety.

First appearing in a Looney Tunes cartoon in 1948, the Chuck Jones-created character was often intent on blowing up the Earth, only to be foiled by Bugs Bunny.

The new story will have a Christmas theme with Marvin coming to Earth to destroy Christmas but being prevented from doing so when he's trapped in a gift box.

The project will blend live action and CGI. Broderick Johnson, Andrew Kosove and Steve Crystal will produce.