Former "Veronica Mars" star turned "Heroes" baddie Kristen Bell will star in "When in Rome" for Disney Pictures reports the trades.

Bell will play a successful real estate agent in New York City who can't find a lasting relationship.

When her younger sister impulsively marries in Rome, she flies out for the wedding and, after picking up coins from a reputed "fountain of love," finds an overabundance of suitors waiting for her back home.

Mark Steven Johnson will direct from his own script. Shooting begins March 31 in New York and Rome.