Jeremy Piven is set to star in the Paramount Vantage comedy "The Goods: The Don Ready Story" which Will Ferrell and Adam McKay will produce says The Hollywood Reporter.

Rick Stempson and Andy Stock's script centers on a used-car liquidator hired to save a struggling dealership during a Fourth of July weekend sale.

Directed by Neal Brennan (TV's "Chappelle's Show"), production will begin in December in Los Angeles.