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  • "Narnia" Full-Screen Experience Launches
    By Garth FranklinSunday December 4th 2005 11:38pm
    Buena Vista Pictures Marketing, a unit of the Walt Disney Studios, today announced the availability of full-screen, theatrical-quality video content from Walt Disney Pictures/Walden Media's "The Chronicles of Narnia: The Lion, The Witch and The Wardrobe" directly to the PCs and video-enabled iPods of movie fans.

    Using a broadband video software platform from Maven Networks, Disney today launched "The Narnia Full-Screen Experience." The Internet channel, available on the film's official website, narnia.com, allows broadband consumers to receive trailers, clips, behind-the-scenes segments, interviews, and other film content to their laptops or PCs in unmatched theatrical quality. For consumers who enjoy "on the go" viewing options, the Maven software allows them to receive trailers and clips that are automatically downloaded and synchronized directly to their video-enabled iPods.

    With this initiative, Disney becomes the first film studio to publish promotional campaigns to video-enabled iPods. With video consumption rapidly on the rise online and through Internet-enabled devices, Maven's software allows Disney to deliver and manage its video content in a single package, optimally encoded and formatted for iPod, PC and TV viewing. Other video solutions only provide video optimized for a single device or require content owners to pre-select formats and download content independently and multiple times.

    Maven Networks' broadband video software platform powers the online experience of film studios, media companies and leading marketers who seek an exceptionally rich user experience in an era when consumers spend more of their media time online. Once installed, the Narnia channel automatically checks for content updates, and will also offer a range of interactive options, including the ability to send to a friend, check for movie times and purchase tickets.

    Directed by Andrew Adamson ("Shrek," "Shrek 2") and produced by Academy Award®-winning producer Mark Johnson ("Rain Man"), "The Chronicles of Narnia: The Lion, The Witch and The Wardrobe" is one of the most highly anticipated movies of the year, and is scheduled to arrive in theatres everywhere on December 9th.

    Thanks to 'The Trio'
     
     
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