As films ramp up their wild and lavish Oscar campaign strategies, what's already considered one of the favourites to win is taking an entirely different approach.

There will be no press junket, no premiere and, most importantly, no Oscar marketing campaign beyond trailers and posters for Steven Spielberg's movie "Munich" before and after it opens December 23rd reports LA Weekly.

This dicey decision to have no traditional publicity is the directors alone and he will not even be giving press or broadcast interviews (though there's talk he might do a Time cover story). The official strategy is for the movie to speak for itself with plenty of screenings planned starting December 1st.

Studio execs don't see the film til next Wednesday, even Spielberg's long time producing partner Kathleen Kennedy did not view the finished film, complete with John Williams score, until just a few days ago.

Thanks to 'Dust Bunny'.