Magnolia Pictures has chalked up all North American rights to "The Hero of Color City," Becky Bristow's CG-animated tale of magical crayons, from the Exodus Film Group reports Reuters.
The story follows a pack of crayons -- including an angry Red, easily frightened Yellow and cool Blue -- as they attempt to ward off an evil tyrant who tries to destroy their fantastical, colorful homeland.
Magnolia hopes to draw big audiences into theaters in fall 2007.
