Though New Line has done no publicity and the thriller is eight months away from release, buzz and awareness for "Snakes on a Plane" has reached epic proportions due to its title reports Variety.
This is surprising for a high-concept, moderately budgeted film which would ordinarily be dismissed as late-summer horror fare aimed at teens. The film, currently in post-production, stars Samuel L. Jackson as an FBI agent bringing a key witness from Hawaii to L.A. only to discover a mob boss has loaded the cargo hold with all kinds of venomous snakes.
The title alone has already inspired songs, merchandise and growing use of the phrase to signify something on the order of "It could always be worse". A recent Google search of "Snakes on a Plane" yielded more than 77,000 hits.