The critics really liked it, international audiences checked it out, but in the United States it seemed no-one was catching the Tom Cruise-led "Edge Of Tomorrow" in cinemas and many wrote it off as a flop on launch.
Yet, rather sneakily, the film has stuck around and this week officially crawled past the $100 million mark at the U.S. domestic box-office. That is significant as according to Box Office Guru, this marks the first Cruise-led film outside the "Mission: Impossible" franchise to have done so since 2005's "War of the Worlds".
Yes, 'Edge' has outpaced "Jack Reacher" ($80M) "Knight and Day" ($76M), "Oblivion" ($89M), "Rock of Ages" ($38M), "Valkyrie" ($83M) and "Lions for Lambs" ($15M) domestically. "Tropic Thunder" ($110M) did pass the mark, but Cruise was not the lead in that and it wasn't marketed on his involvement.
Considering 'Edge' opened to around $28 million, it has made three-and-a-half times that domestically - a good multiplier which means those who've seen it appear to have liked it. There's no doubting though that the $264 million the film earned internationally has partly saved its bacon somewhat.
"Edge Of Tomorrow," or rather "Live. Die. Repeat: Edge of Tomorrow" as it is being labelled on some VOD services, will be on home video on October 7th.