Ubisoft isn't the only video game company juggernaut keen on getting into the film and television business.
Activision Blizzard, a company that has been famously averse to adapting its hit video games on the big screen, may have changed its mind with The Information (via Engadget) reporting the company has made tentative plans to launch an entertainment studio.
The studio would then produce its own movies and TV shows based on its properties, rather than simply license its titles to outside partners as had previously been done. Activision isn't commenting on the rumor at this stage.
Activision Blizzard is the world's second-largest gaming company by revenue after Nintendo. Blizzard is responsible for the "Warcraft" and "Diablo" series whilst Activision has generated big business out of its "Call of Duty" franchise and more recently "Skylanders".
While 'Duty' and 'Warcraft' remain major cash cows for the company, both franchises are seen as being on the wane critically and to a lesser extent commercially. It's expected this year's release of "Call of Duty: Advanced Warfare" will improve prospects following the disappointment of 2013's "Call of Duty: Ghosts".