The movie business is driven by "what's hot" at present, often to the detriment of other projects. Appearing at WonderCon over the weekend, producer Jerry Bruckheimer revealed to Collider that it is this flighty, zeitgeist-obsessed nature of studio executives which is the main reason why we haven't had a third "Bad Boys" movie yet:
"It's so funny because we'll get Sony real excited to make the movie, and then Will [Smith] is off doing two movies. And then, Will will come back and be real excited about it, and Sony will say, 'Well, maybe it's not the time for this.' And then, Ride Along came out and was a big hit, and now they're all excited to make the movie, but Will is off doing something else. It's just trying to get everybody together to make it. But, we're working on the script. We have a lot of faith and hope that we'll do it."
Bruckheimer also offered a quick update on a third "National Treasure" film with the writers having recently cracked the first act of the script:
"Those are the hardest movies to make because they're all based on clues. It's so difficult to work them out. But, we got a first act in [on Friday], and Jon [Turteltaub] was very excited about it and I'm very excited about it. Hopefully, the first act will lead into the second act and the third act, and we'll get this thing going."