One character that hasn't made the transition to "The Amazing Spider-Man" franchise from the previous Sam Raimi films is that of The Daily Bugle editor-in-chief J. Jonah Jameson.
Though Jameson is mentioned in the sequel, it's unclear if he'll make an appearance in the future. As part of a recent Google Hangout session, director Marc Webb was asked if he would pop up in future films. Webb says:
"I like the idea very much of him coming up in the next film. It was more easy to accept a new Spider-Man than someone who could out do J.K. Simmons in that role, he is so iconic. That's something we've really talked about. Obviously I love that character because he poses such an interesting dilemma for Spider-Man. The answer is I don't know, but I think you can expect to see him in the future."
The full hangout session with Webb, Andrew Garfield, Emma Stone, Jamie Foxx, and Dane DeHaan can be seen at AndrewGarfield.us