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"Captain America" Didn't Help "S.H.I.E.L.D."

By Garth Franklin Wednesday April 9th 2014 12:02PM
"Captain America" Didn't Help "S.H.I.E.L.D."

So much for cross-promotional synergy.

Despite the stellar box-office performance of "Captain America: The Winter Soldier" and a heavy promotional campaign to lure viewers in, the much-touted 'Turn, Turn, Turn' episode of "Marvel's Agents Of S.H.I.E.L.D." was a ratings fizzed.

The ABC series pulled in a 1.7/6 rating - even with last week's preliminary ratings, but down by 15% in adults 18-49. That marks a new series low despite the crossover.

ABC is not giving up and plans to show last night's episode again along with an original back-to-back. The promo trailer for that original, 'Providence', is now out and spoils the events of this week's episode so be forewarned.

Also today, TV Line reports that Cobie Smulders is set to reprise her role of Maria Hill in the upcoming April 29th episode of the series. Smulders is said to play a ""large role in the May sweeps episode".

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