The hype machine is ramping up ahead of this Sunday's premiere with everything from a topless photo shoot by Natalie Dormer (Margery Tyrell) for GQ Magazine, to a viral photo of several cast members having a "beach day" after finishing filming in Croatia - just wait until you see Tywin, Brienne and Varys in civvies.
Twenty promotional stills for the fourth season have also gone online today, check them out below:
Meanwhile parody videos are popping up all over the place. The first is the 'Honest Trailer' for the first three seasons of the show - be warned at there is a bunch of spoilers on offer:
Then there's a new take on the famous opening credits, this one though changes it the world of the acclaimed video game "The Elder Scrolls V: Skyrim" and its most famous locations like Whiterun, Solitude, Markarth, Riften and Windhelm.