CinemaCon is underway in Las Vegas with yesterday's first day showcasing new footage from at least two upcoming Michael Bay productions - the "Teenage Mutant Ninja Turtles" reboot, and "Transformers: Age of Extinction".
Bay produced the former and directed the latter, with that fourth "Transformers" film boasting a whole new cast led by Mark Wahlberg. Wahlberg was on hand at the convention to drum up anticipation for the film, though he may have taken his enthusiasm a bit too far.
Calling the "Transformers" movies "the most iconic franchise in movie history," he goes on to boast about the upcoming film's chances of success:
"For moviegoers all over the world, I guarantee this will take it up a notch. It is bigger and better than the other three (films) combined. This will be the biggest movie of 2014."
The previous film in the series, "Transformers: Dark Of The Moon," pulled in $1.1 billion worldwide. How much 'Extinction' will get? We'll see. Bay is busy in post-production so didn't show up, but footage from the film played at the convention.
According to attendees, at the start of the film the Transformers themselves have been deemed an alien threat with the U.S. Government having setup an agency designed to capture and neutralise them. Scene involving the new Decepticon named Lockdown also reportedly went over well with the crowd.