Appearing at London's 3D Creative Summit in a pre-recorded interview, "Avatar" director James Cameron is doubling down on 3D for the "Avatar" sequels as he thinks he was "probably too conservative" with its use in the first film.
Cameron says: "I'm going to open up my depth more on the Avatar sequels. In my defence, I thought I might be making a three-hour movie and nobody had ever gone more than 90 minutes so we didn't know if people were going to go crosseyed and have their eyeballs melt. Now we know good stereo is good stereo and you can watch it indefinitely."
Cameron urged filmmakers to 'go nuts' with 3D and praised the three other films that are generally seen as the benchmark for quality 3D presentations - "Life of Pi," Hugo" and "Gravity".
Cameron says: "Incorporate it into the storytelling in ways that aren't gimmicky but are fun and seductive to the eye. I want filmmakers to embrace this technology as an art form. People like Martin Scorsese, Ang Lee and Alfonso Cuaron are artistically using that third dimension versus studios forcing filmmakers to do post-conversion where the shots weren;t composed with 3D in mind and it just doesn't feel right."
He also put some of the burden on exhibitors, saying they should: "make sure the quality is there in the theatre. Until we get laser projection, keep those light levels as high as you can. Don't turn them down to save bulb life because you're just hurting the experience for the audience."
As for the 3D home market, he thinks the medium will come 'roaring back' once 4K glasses-free 3D hits.